|Good tone! (by forestgum, Jul 24th, 2007)
That tone is very good, I just got it.
|Exciting (by nautin, Jul 9th, 2007)
It is an exciting ringtone!
|My telephone (by billyoung, Jul 8th, 2007)
It's nice and lovely.
|Eyyy (by kitty, Jul 7th, 2007)
Soft sound and telephone ringing are mixed nicely. I'm gonna set it as my ringtone now.
Source: Wireless Asia
The ringtone download market really got a kick along from the introduction,
first by Samsung two years ago, of polyphonic tones. Now the music and the
wireless industries are abuzz at the emergence of "mastertones". Also known as
realtones, truetones or songtones, these are the actual song extracts, not just
electronic simulacrums, and the impact will be enormous.
One of Japan's biggest hits in the past year is a mastertone, or "chaku-uta",
service backed by five local record labels, called Label Mobile. Even though
it's much more expensive than the standard ringtone download, it last-year
generated 15 million downloads on an installed base of only to million devices.
Japanese have been debating whether these will replace ring-tones or become a
separate service. Ludivico Ciferri, a researcher at Tokyo VC Mobile Internet
Capital, predicts outright that mastertones will eventually replace ringtones.
Meanwhile, the new new thing in Japan is the "chaku-motion", the mobile video
clip. The prospect of being able to sell a clip of Andy Lau or Zhang Ziyi saying
"you've got a call" to China's 300 million phone users is an irresistible one to
operators and content owners alike.
But it's a bigger business challenge, requiring the participation of the artists
themselves as well as the commercial arrangements with the labels and agencies
and the DRM protections. That's some way ahead and, besides, requires 3G-level
Right now, there's a lot of customizing that doesn't take much bandwidth, but
there can be other problems.
Like names, for example. What the Koreans call the "color ring-tone" is known
variously as the "ringback tone" in China or the "hello tone" in Hong Kong or
the "connecting tone". Maybe the "answering tone" is the best name --the tone
the caller hears while waiting for the call to be answered. It's a service that
generated $100 million in Korea in its first year.
The content world, even ringtones, brings with it issues of taste and
Some Chinese are complaining about the questionable nature of ringtones. It's
possible to download sounds of machinegun fire and explosions, or answering
tones with messages like "Your wife has been in an accident!". And a number of
content providers have been caught in China's recent crackdown on pornography,
which the MII has signaled is a campaign that will last for a year. China Mobile
recently cut 45 adult chat services.
The ringtones concept can cause discomfort for consumers, too. Siemens 65 series
phones play a loud tune when the battery runs out. So loud that in fact the
company has issued a warning that it might injure users' eardrums. There is an
upgrade on the way.