Simple and easy ringtones

Simple, easy and free wins the day. Cellfish realizes this and focuses on bringing the mobile generation to their website and encouraging them to register free accounts. Creating an account on Cellfish.com is simple and provides a doorway through which people can download ringtones, photos, videos, games and a variety of community-driven applications.

But, Cellfish is not the only company targeting this market. Their competitors include aggressive companies like Jamster as well as regional wireless carriers who are becoming increasingly interested in offering similar services. Below, we'll discuss Cellfish's services, the cost of using them as well as how Cellfish is positioning themselves as a quirky alternative to their competitors.

Are Cellfish's Services Necessary?

Most of the services that Cellfish offers are unnecessary. If you didn't have access to them, your life would not likely be impacted. That said, millions of people around the globe enjoy the types of services that Cellfish offers, regardless of necessity. Ringtones, videos and games are downloaded every day by their ravenous subscriber base. You can pull content remotely onto your phone from your computer, download directly from their website or have text and RSS feeds sent to your phone. Cellfish provides several services that help you enjoy your phone and keep you updated on news items and gossip about popular culture.

Paying For Content

Unlike many of their competitors, Cellfish offers much of its inventory for free. They also allow their subscribers to upload pictures, MP3s and videos for others to download without paying a fee. However, much of their premium content is available for download using a credit system that is similar to other companies in this market. The number of credits required to download each item from Cellfish varies based upon the type of content. For example, photos require a few credits while games and videos require more. Credits can be purchased at different levels with higher levels allowing access to more credits per dollar.

Quirky Can Be Good

While its competitors try to strike a balance between appearing approachable and professional, Cellfish travels a different path. They appeal to their audience by creating and maintaining a quirky image. Their entire website, including the "Frequently Asked Questions" section and the company blog, exudes a "devil may care" attitude. For example, in response to the question, "Is Cellfish really free?" they respond, "Hell yeah it's free." The company blog covers fun topics such as iPhone etiquette, things you shouldn't do with text messages, and the story of Thanksgiving (using history merely as a guidepost). This quirkiness likely endears Cellfish to their subscribers.

An Attempt To Lead The Pack

Despite maintaining a quirky, "devil may care" attitude on their website, Cellfish has shown savvy in growing their services and competing for a position at the front of the pack of mobile content providers. Besides the standard stable of ringtones, videos and games, they offer services such as RSS feeds that appeal to their subscriber base and help attract new users.