A ringtone isn't just for Christmas.
Source: M2 Presswire
Band Aid 20's "Do They Know It's
Christmas?" is number one in this week's Official Ringtone Chart. The song
accounts for a quarter of all ringtone downloads this period and is one of eight
Christmas ringtones in this week's chart.
The success of the Christmas-themed ringtones highlights the popularity of
downloading ringtones in a market valued at around GBP120 million this year*.
Mobile phone operator Orange has been incentivising customers by donating all
the proceeds from sales of the ringtone to the Band Aid Trust.
Earlier this year the mobile entertainment industry's global trade association,
the Mobile Entertainment Forum (MEF), worked with KPMG, the business advisory
firm, to create the MEF Official UK Ringtone Chart which was launched in June.
The ringtone chart is often dominated by major popular global artists, who also
top the UK Official Singles Chart, but major sporting events such as Euro 2004
have had heavy seasonal influences on the chart. TV and film themes have also
featured in the ringtone chart with tunes from "Only Fools and Horses" and the
ringtone theme from "The Exorcist" by Mike Oldfield regularly appearing in the
On 1 June, Eamon became the first ever number one ringtone in the MEF listing
with "I Don't Want You Back". Robbie Williams was the first artist to go
straight in at number one with "Radio Days" - accounting for around 17 per cent
of the Top 20 ringtone sales that week.
Calum Chace, head of media advisory at KPMG, said, "The popularity of ringtones
shows that people will pay for digital content if it is delivered in the right
way - convenient, virus free and legal. The success of the ringtones industry,
and the level of interest in the ringtone chart, demonstrates that digital
distribution of entertainment and information content can be a tremendous
opportunity for media companies that get their strategy and their marketing
David Simmons, Head of the MEF ringtone chart initiative and CEO of Songseekers,
comments, "As the year closes our chart is eight months old yet has already
become recognised as an industry standard and, as the conventional music market
declines, shows the future of music in an age of New Media."