|Exciting (by nautin, Jul 12th, 2007)
It sounds exciting!
|Exciting tone! (by forestgum, Jul 12th, 2007)
I have enjoyed this over and over again.
|So fast! (by billyoung, Jul 9th, 2007)
Everything is running so fast. I can't catch it.
Ring tones jump from PCs to CDs
By Ben Charny
Once loaded onto someone's
personal computer, the ring tone assembly software works with the tracks on
"Palm Trees and Power Lines," the latest album from Artemis Records artist
Sugarcult. People who want to use the software to turn any recording on the
computer into a ring tone must first pay $15 for the full software, supplied by
Xingtone. Xingtone and Artemis split the revenue. Until now, the only way to get
Xingtone software was through a Web download.
The deal is a sign of the increasing importance the entertainment industry has
put on using ring tones to market their artists' products, rather than try to
earn millions by selling song snippets to replace a phone's prepackaged ring.
The cost of setting up and operating ring tone sales can't yet be justified by
the relatively few ring tones that are sold each month. But by giving some away
for free, as Artemis is doing with Xingtone, labels at least get some marketing
"For the major, it's better to use ring tones as a promotional vehicle than one
to make sales," said a source familiar with the Xingtone-Artemis deal, which is
expected to be officially announced Thursday.
Artemis is the second label to employ Xingtone. Walt Disney-owned Hollywood
Records has struck a deal with the company to take care of online distribution
of free ring tones and images of Hollywood Records artists The Polyphonic Spree,
Hilary Duff and Josh Kelley, as part of the record label's marketing push to
music fans that own cell phones.