The website of the Franciscan
Sisters of Christian Charity in Wisconsin is offering free ringtones featuring a
woman singing the words "called to be", which is part of the nuns' "Peace and
All Good" theme song.
"As consecrated women we are encouraged by our church to make known the beauty
and truth of our lives through the marvels of technology," vocations promoter Sr
Julie Ann Sheahan told the National Catholic Reporter.
"We hope our simple, beautiful 'called to be' ringtone may inspire young women
to discover and discern their unique call from God."
The ringtones are linked to a TV ad campaign, which was prompted by a marketing
study undertaken by the sisters. The study showed that television programming
with religious or moral messages reaches their target group of college-age women
who are open to the call to religious life.
"Young women in contact with our vocation office have told me how decisive and
selective they try to be when deciding which programs to watch or Web sites to
visit," said Sr Sheahan. "Most do make TV viewing choices based on their faith
So the sisters developed a series of six television advertisements -- to
complement current radio and print advertising -- built around the community's
signature line: "The world needs you. God calls you. We invite you."