Comment: 6
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good (by hemant, Oct 29th, 2008) good |
Yeah! (by forestgum, Jul 17th, 2007) It's the best tune that I've ever heard! |
Funny Chimpanzee (by billyoung, Jul 13th, 2007) Ha ha ha it's so funny. |
Laughhh !!!! (by kitty, Jul 8th, 2007) Funny sound makes me laugh a lot. |
Funny (by nautin, Jul 4th, 2007) This is the first time I hear the sound of chimpanzee. It is so funny. |
funny cry (by bluebee, Jun 27th, 2007) what do they use such cry for? |
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Ringback tones: revenue at our doorstep.(Cellular)
Author: Borne, Steven
The search for "the next ringtones"
has another contender, and this time everything seems to add up.
Question: Name a service that launched with only a handful of compatible
handsets, provided AM-radio sound quality, was barely marketed, but still
managed to become a multibillion-dollar industry in three years.
The answer: ringtones. In 2000, few people knew that phones were capable of more
than just R2-D2 beeps, let alone sounds capable of creating a
multibillion-dollar industry. But two years later, the UK ringtone market was
already driving $71 million in revenue, according to the Mobile Data
Association. Today, the worldwide ringtone market is worth more than $2.5
billion, according to an April 2004 Yankee Group study.
That success begs a question: Are ringtones as good as it gets?
What's a Ringback Tone?
Ringback tones replace the standard ringing sound heard when a call is connected
and you're waiting for the other person to answer. Rings are replaced with
content such as music, jokes, or funny quips that entertain waiting callers. One
way to understand ringback tones is that, like ringtones, they replace a
run-of-the-mill sound with something fun and creative. Ringback tones are
selected and controlled by the person being called.
A common trait is that ringtones and ringback tones both represent ways for
service providers to tap new revenue streams. With ringback tones, service
providers can leverage the things that helped make ringtones a hit, such as the
ability to personalize and liven up something otherwise mundane. However,
ringback tones provide a new twist: they allow users to express themselves to
the people who matter most--the people who are calling. From an operations
perspective, carriers can utilize many of the same ringtone management tools and
content relationships. The difference is that ringback tones offer a much more
lucrative business model.
Why Ringback Tones?
Why do ringback tones have a brighter future than ringtones? One reason is that
they work with any phone, old or new, wired or wireless, because the service
resides on the network rather than... |