Cingular has announced a plan to offer MySpace.com artists music as ringtone
downloads. You can preview the ringtone before you buy, of course, and the cost
will be US$2.50. A full 25 percent of that will go to the bands themselves, with
the rest going to Cingular and MySpace.
The result seems to be a win-win situation for bands seeking to hit it big: The
more your songs appear on other people's mobile ringtone lists, the better your
potential for selling more albums It's also a way for bands that don't have a
lot of marketing cash or any kind of recording industry connections to get their
songs heard in a different way.
For mobile users, too, this opens up a whole new world of ringtone
possibilities. Those hungry to explore nontraditional or noncommercial artists
will find lots to devour once the service is up and running, which should be any
day now.