|Good tone! (by forestgum, Jul 20th, 2007)
I like this tone, just simply click on download and enjoy!
|Bike ring (by nautin, Jul 13th, 2007)
I like it so much!
|Ring Of Bike (by billyoung, Jul 9th, 2007)
My ring of bike is broken. I don't fix it.
Raising the bar on ringtones: as ringtone sales escalate, carriers contemplate higher quality downloads and alternative pricing scenarios.
Source: Wireless Week
Walk into any public place and
you're bound to hear the chime of a ringing cellular phone. Those phones are
singing new tunes, however, as monophonic ringers that imitate Beethoven's Fifth
Symphony or sound strikingly similar to a chiming doorbell become a rarity.
Replacing those generic tunes of yesterday are a bevy of more sophisticated
sounds. Today's cellular phone users are personalizing their ringers with
high-quality song clips, celebrity voices, nostalgic noises such as
old-fashioned bike bells, and familiar lines from movies or TV shows. Tomorrow's
wireless subscribers likely will have animated ring tones tied to video clips,
ringback tones personalized for incoming callers and the ability to download
complete MP3-quality songs from a flock of artists.
These sophisticated sounds come at a price and a growing number of consumers are
willing to pay for ringtone personalization. Sprint reported that in 2003 its
customers downloaded 20 million ringtones and screensavers. In addition, a
September 2003 Yankee Group Mobile User survey found that 18 percent of
subscribers are somewhat or very interested in downloadable ringtones. That
interest trends upward among the young adult (18- to 24-year-old) and teen (11-
to 17-year-old) market where the Yankee Group survey found that 41 percent of
young adults and 22 percent of teens download at least one ringtone per month.
Although operators decline to provide specifics on ringtone purchases, most
report that ringtone buyers make repeat purchases. "Most people who download
ringtones typically come back a couple times a month and buy more," says Denni
Brueggemann, senior marketing manager for downloadable content and apps at
Cingular Wireless. "It's part of the personalization of the phone."
Ringtone publishers and aggregators have their own projections for ringtone
sales, with some estimating that ringtone sales in the United States will total
as much as $150 million in 2004.
As downloads grow in volume, carriers and affiliated ringtone aggregators are
aggressively searching for new content to fuel customer demand. The music
industry, with its constant flow of new songs and albums, naturally fits into
that front. "There is a built-in appeal from a usage perspective," says Jeff
Hallock, vice president of product marketing at Sprint. "Music is constantly new
and we can leverage that."
LABELS COME COURTING Flashback to a few years ago when customized music
ringtones were a newfangled idea and record labels were more than a little wary
of this technology. Ztango, an early entrant in the ringtone arena, says that
negotiating copyright protection for ringtones today is a much simpler process
than it was a few years ago. "Three years ago, we had to beg for new content
approvals for ringtones," says Adrian McAloon, marketing director at Ztango.
"Now it flows the other way. Copyright players now push us the songs. It's a big
change." Along with the music industry's growing respect for the
revenue-potential of the mobile phone distribution model comes a much more
streamlined process for securing those copyrights. "We find that content
partners are simplifying the process because they see wireless as a valuable
distribution model and they want to be part of it," says Vera Poyner, CEO of
Ztango. "The contracts are still complicated, but it's easier for us to do it."
Record companies may be making contracts and content easier to obtain, but
turning the latest hit song into a ringtone remains a complicated process.
According to Anthony Stonefield, vice president and chief strategy officer at
InfoSpace Mobile, which last year purchased ringtone and mobile music firm
Moviso, some record companies allow companies such as InfoSpace to master the
songs for cellular phones while others want to do it themselves. "There's a fair
amount of work we have to do. And when we do format and master the music, we
have to send it back to the record company for approval," Stonefield says.