|Special? (by forestgum, Jul 18th, 2007)
Yep! That tone is so particular!
|More slightly.... (by kitty, Jul 9th, 2007)
This melody is graceful.
|Special (by billyoung, Jul 9th, 2007)
Yes, it's very special. If i hear it many times, i'll be crazy.
|Nice (by nautin, Jul 8th, 2007)
It sounds nice! I like it so much!
Mobile ringtone sales boom
Downloading a special ringtone on
your mobile phone so that it plays a tiny rendition of a pop song instead of
ringing is a booming market. Ringtone sales were at $3.5 billion worldwide last
year, up 40% from 2002, according to ARC Group consultants.
Europe and Asia lead the way, but in America the Yankee Group, another
consultancy, raised its estimate of last year’s ringtone sales from $50 million
to $80 million. Sales of ringtones, costing up to $4 each, have overtaken CD
singles. Many artists now make more money from the former. Ringtone sales also
outstrip legal Internet download services, such as Apple’s iTunes, which
generates under $100 million a year worldwide.
The appeal of ringtones, to teenagers in particular, is that they act as a
fashion statement. Sound quality is improving fast: latest mobiles support
polyphonic playback and allow actual music clips, called true tones, to be used
as ringtones. Instead of a plinky-plonk rendition of Britney Spears hit Toxic as
your ringtone, you could have a brief sound clip of Britney herself.
Mobile operators and record labels sense a huge opportunity here. Anyone can
make a ringtone out of a pop song, provided they pay royalties. But true tones
require record labels to license master recording. They will only do so to
trusted partners, such as mobile networks. The dubious firms that dominate the
ringtone business — many of which began life as providers of porn phone lines —
may be squeezed out. Already in the US, Verizon Wireless has partnered with BMG
and EMI. In Europe, T-Mobile is collaborating with Universal and Sony.
The success of true tones will give record labels and operators a larger slice
of the market. Will it also spawn an entirely new, far bigger, market for
mobile-music downloads? It is not a big leap to downloading a whole song for
playback through headphones? In a couple of years — as new 3G networks are
switched on, mobiles get smarter and music playback is more common — there may
be a thriving market in music downloads to handsets that are also personal
jukeboxes. Martin Fabel, analyst at AT Kearney, says mobile downloads could
account for 20-30% of music sales by 2006.
This is music to the ears of record firms and mobile operators. Mobile-music
downloads, they hope, will command a mobile premium over fixed-line services
such as iTunes, which charges $0.99 per song.