Ringtones to sing bhajans or give Laloo-type speech
If Bollywood bytes aren't your
pick, simply SMS your cellular provider for Dilemma or ask for a Ganesh Vandana.
Personalising your phone with groovy ringtones is the in thing now.
With almost every hit film, a theme or popular number becomes a ringtone.
While Saathiya's title song was on every cell for a while, film buffs have
shifted loyalties with Koi Mil Gaya.
Dinesh Gulati, vice-president, sales and marketing, Airtel, says, "This is the
most popular service, which both prepaid and post-paid customers can avail."
Pointing at the current rage, Ajay Hiraskar, marketing manager, Reliance Mobile,
explains, "While a veteran user may be looking for variety, first-timers are
often content with in-built ringtones. Again, while an older person might prefer
a classic Beatles, someone younger might go for something more contemporary."
Priya Dalmia is a good example of the latter category. While the 23-year-old
ad-film producer and her brother Pallav are constantly competing to download the
hipper tones, their parents are content with in-built ones. But Priya sure has
taken the trend one step further, by assigning different ringtones to her
regular callers, to recognise who is calling. Even in-built ringtones can get
Reliance Mobiles regional ringtones is a major rage. Don't be surprised if you
suddenly hear a typical Laloo-accented Bihari ringtone screeching, Phoonwa uthao
The youth of today are truly living it up. And if you're wondering how a Rs 7
download fits their shoestring budgets, its because they have discovered more
ways, like searching for free keypresses on the Net.