|Charming melody! (by forestgum, Jul 24th, 2007)
What a charming melody, very romantic!
|Good (by nautin, Jul 9th, 2007)
The melody has a good chime. I like it!
|Every breath you take (by billyoung, Jul 8th, 2007)
Nice melody. I love it
|Ohh yeah ! (by kitty, Jul 7th, 2007)
Nice melody with the bird sound. I love it.
Ringtones beat radio music.
Byline: Tricia Duryee
To hear the newest Coldplay song right now, don't turn on the radio or flip to
MTV. Instead, you'll have to download a 30-second track to your cellphone and
set it as your ring.
In another statement of how technology has turned the music industry every which
way, Coldplay's single "Speed of Sound" is available for download through
Cingular Wireless. That's almost a week before its radio debut Monday and almost
two months before the British alternative rock group's album X&Y is released by
Capitol Records on June 7.
The idea of debuting a song as a ringtone and not over the airwaves may signal a
big step for the music industry, given how heavily it has relied on radio and
television. Its willingness to do so also gives more credibility to the ringtone
market, which has returned wallet-bursting revenues.
"It was sacrosanct previously to get it out on radio first because it was
perceived to be the biggest," said Roger Entner, a wireless analyst with Ovum.
"But now they feel more served by bringing it out with a large [wireless]
The ringtone is part of a new Cingular service called Cingular Sounds, which
allows subscribers first crack at songs -- as ringtones -- before or as they
Coldplay is said to be the first to debut a song through a major partner such as
Cingular, the largest wireless carrier in the U.S., with 50 million subscribers.
As part of the service, the Atlanta-based company will send users weekly text
messages alerting them to a list of artists participating in the program. More
artists and musical styles are expected to be added in coming weeks.
"Cingular Sounds gives companies and artists a powerful and profitable channel
to reach tens of millions of potential listeners with their music," said Marc
Lefar, Cingular's chief marketing officer.
At $1.99 to $2.50 for each song, the ringtone market continues to grow
substantially. Entner said he expects the industry to record $340 million in
sales in the U.S. this year, racing to $1.3 billion by 2009.
Entner said it's not only cold, hard cash for Coldplay, but also a new
"From Coldplay's perspective, they make money on this, not only from the
ringtone royalties, but also from album sales -- it's another advertising
channel," he said.
Alex Conrad, president and chief operating officer at Seattle-based Dwango, said
recording companies can use the ringtone market as a promotional tool.
"I certainly think [Coldplay's ringtone launch] is a harbinger of things to
come," said Conrad, whose company operates ringtone services for Rolling Stone
magazine and others. "Ringtones are a way for up-and-coming and hit artists to
promote and sell music and act as a discovery point."
Andrew Harms, music director and evening DJ at Seattle's KNDD-FM/The End
(107.7), said the idea has flaws.
"It is the most ridiculous thing I ever heard in my entire life. It's comical
and slightly weird," he said.
Using a 30-second download played on a cellphone to promote a song could distort
the quality and give a different impression of what the song is about, he said.
Harms said he didn't get why a record label would introduce a song that wasn't
in "the most complete, high-quality form."
"It's an injustice to the artist to hear them on the cellphone," he said. "There
must be a good deal of money involved."
Still, Harms found himself caught up in the glory of being the first to play
Coldplay's unreleased song "Talk" about a month ago. He played it in an
overnight slot, but the record label told him to stop.
The thrill of being first is what this is all about, Dwango's Conrad said.
"Ringtones are as much about style as they are about music," he said. "People
are buying ringtones to demonstrate their unique personality: 'This is me and I
like this.' When you are buying music for entertainment, it's a little different
than buying a ringtone."