|Beautiful tone! (by forestgum, Jul 18th, 2007)
I love this tone, would recommend to all.
|Slow !!!! (by kitty, Jul 9th, 2007)
The sound just like a bar in the Eastern. Really kool !
|Eastern Waver (by billyoung, Jul 9th, 2007)
|Good (by nautin, Jul 8th, 2007)
It sounds good! I will send it to my friends.
|download this! (by firstname.lastname@example.org, Apr 1st, 2007)
just believe me!! ^-^
Many European mobile businesses
point to the incredible success of Japan's mobile Internet sector and draw the
conclusion that European m-commerce will be just as successful. Some go further,
specifically pointing to NTT DoCoMo's i-Mode services as the way forward for
Europe. But what are the actual lessons to be learned from i-Mode's success?
It certainly is a phenomenon, with 40,000 subscribers joining each day. i-Mode
subscribers can tap into a huge range of services including banking, games, news
and shopping. Every i-Mode phone has a button that allows easy access to 1,600
DoCoMo-endorsed sites, some of which are free while others charge up to $2.50 a
month. DoCoMo handles the billing for official sites and keeps 9% of their
Japanese consumers say that their top three reasons for wanting an i-Mode phone
are to communicate with friends, to kill time and to obtain urgent news. Almost
half use their handsets while commuting and more than a quarter use them while
watching TV. When asked which services they value most, Japanese consumers rank
email at the top, with two thirds of Japanese users sending emails every day
using their handsets. Ring tones come in a distant second.
Interesting new services continue to be introduced. Matsushita Refrigeration has
developed a new vending machine to sell alcoholic beverages and cigarettes to
adults after checking their age from mobile phone registration data. This
initiative could yet be dwarfed by Coke's plans to network one million
soft-drinks vending machines with i-Mode phones, allowing the cashless purchase
of drinks. Coca-Cola will encourage Japanese consumers to use the new machines
with a loyalty program which awards points that can be exchanged for soft drinks
or branded merchandise. Sonera in Finland started similar services some time ago
and Virgin Mobile is experimenting with comparable technology in the UK.
In Europe, WAP's poor reception has been put down to over-hyping from suppliers,
bad handset design, the use of GSM bearers and the lack of colour, among other
things. To deal with such issues, the WAP Forum has been defining WAP 2.0 to be
X-HTML. But the promise of X-HTML compatibility, colour graphics, animation,
large file downloading capabilities, location based services and streaming media
may not be sufficient, because it isn't handset design, colour or cHTML that
have created the vibrant i-Mode market in Japan - it is the business model.
The major use of i-Mode data services is email which, since i-Mode is a packet
network, is inexpensive. Consumers pay only for the data sent and received, not
for connection time, which means an email costs a penny or so: but lots of use
means lots of pennies. The minor use of i-Mode is content, for which DoCoMo
provides interfaces to its billing system. This gives both content providers and
consumers a straightforward and easily understood charging model.
It is this charging model that is the real difference between the European
wireless world and the i-Mode one: in the latter, service providers can get
paid. It is having the billing system in place and giving access to that billing
system to third party providers of content that has given Japanese subscribers
such a wide range of services.
There is a synergy between online business and payment (look at the case study
of eBay and PayPal for further evidence) that has yet to be resolved in the
European mobile space. The message for European operators wanting to attract the
same kind of content market is clear: if you bill it, they will come.