Mmm, mobile: 'Simpsons' goes cellular
By Reuters/Hollywood Reporter
Homer and Marge Simpson have taken the mobile plunge.
Through a collaboration between News Corp.-owned Fox Mobile Entertainment and
its acquired mobile entertainment company Jamba, fans of Fox's The Simpsons can
now purchase ringtones, voicetones, wallpapers and screensavers based on the
series just in time for the July 27 release of The Simpsons Movie.
Mobile products based on the series will be offered through a single brand
subscription dubbed the Yellow Plan, the first mobile subscription plan built
around one brand. At $9.99 a month, subscribers can make use of six "credits" to
The show's writers and actors are involved in the creation of the products
devoted to the Simpsons franchise.
"If you look at the fan site and the blogs, there's such a hunger for Simpsons
content, and we thought people wanted a closer connection where you can
subscribe and get special exclusive stuff created for you by the creators of The
Simpsons," Jamba CEO Lucy Hood said. "This Jamba venture offers content in 35
countries and five continents. The Simpsons will be out across that universe."
Ringtones will include classic Simpsons lines like "Woo-hoo!" and "Mmm ...
doughnuts." Musical ringtones also will be available, among them a jazz version
of The Simpsons theme song. New content will be available every month.
Additionally, Yellow Plan subscribers will have access to The Simpsons: Minutes
to Meltdown, a mobile game created by Electronic Arts.
The subscription plan is available through all carriers, but the mobile game
will not be supported on Verizon or Virgin Mobile carriers at launch.