Cingular has announced a plan to offer MySpace.com artists music as ringtone
downloads. You can preview the ringtone before you buy, of course, and the cost
will be US$2.50. A full 25 percent of that will go to the bands themselves, with
the rest going to Cingular and MySpace.
The result seems to be a win-win situation for bands seeking to hit it big: The
more your songs appear on other people's mobile ringtone lists, the better your
potential for selling more albums It's also a way for bands that don't have a
lot of marketing cash or any kind of recording industry connections to get their
songs heard in a different way.
For mobile users, too, this opens up a whole new world of ringtone
possibilities. Those hungry to explore nontraditional or noncommercial artists
will find lots to devour once the service is up and running, which should be any