|Nervous! (by forestgum, Jul 17th, 2007)
I feel a bit nervous when hearing this tone heeh heeh :P
|First (by nautin, Jul 4th, 2007)
If you are a new driver, let's take it. It is so funny.
|My first driving (by Nicole, Jun 29th, 2007)
Oh my god, i played this ring tone when i drove my car for the first time! Then i feel alright
|Excellent alarm bell (by Tracy, Jun 21st, 2007)
Sounds like an alarm bell... surely will wake me up every morning.
Ringtones Driving Single Sales
By Sue Marek
Not only are ringtones getting recognition from the recording industry (see
story below), but they are rapidly becoming an important part of the overall
marketing and sales strategy for new records.
In fact, some record labels say that ringtone sales are topping single sales and
they view the ringtone as the new single, meaning that the ringtone can play a
key role in determining how the album will fare in terms of sales and
Michael Nash, senior vice president, digital strategy and business development
for Warner Music Group, says the label has started integrating ringtones into
every album or project that it works on. One example of this integration is
Madonna and her album Confessions from the Dance Floor. Warner strategically
marketed the single from that album, Hung Up, with Motorola and its ROKR phone.
The ringtone was released nearly a month before the single was available, and
Nash says they have a lot of anecdotal evidence of DJs at radio stations playing
the ringtone on the radio because they didn’t have a single to play.
Warner did some radio play analysis on the Hung Up single and found that the
song actually received less than 40 percent of the radio play that an artist at
No. 1 usually receives. Because the single was a hit, Nash says this indicates
that ringtone sales were driving single sales more than radio play.
Warner Music plans to experiment further with this phenomenon. The label is
releasing a new song from a relatively unknown hip hop artist called Kiotti. The
song, called Minute Plan: the Phone Song, makes a perfect ringtone and ringback
tone, so Nash says the company will release it first as a ringtone to see what
kind of response it gets. “Warner Music understands that the ringtone is the new
single,” Nash says. “What is happening with the ringtone just shows how
important mobile is to music.”
Warner Music isn’t alone in its insights. Other record labels are starting to
see the analogy between ringtone sales and the success of the song. At the
recent BREW 2006 conference in San Diego, Scott Dinsdale, executive vice
president of digital operations and new technology at SonyBMG, talked about
ringtones pushing radio play in certain markets. In other words, as radio
stations were starting to taper off on playing certain singles, if ringtone
sales were still strong, that would sometimes drive radio stations to play the
single more. “Ringtones are critical, not just for distribution, but for the
maximum impact of the record,” Dinsdale said.